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The Truth About the Coming Price Increase

The Truth About the Coming Price Increase

Due to several factors from outside and inside the label and packaging industry, we’re about to experience an industry-wide event that we have not seen in nearly six years. Our main raw material suppliers have notified our competitors and ourselves that a price...
A Look Inside the Brain of the Consumer

A Look Inside the Brain of the Consumer

A recent Coupon Intelligence Report from Valassis contains important information about coupons and consumers. Valassis is the company that creates the coupon books that are placed in consumer’s mailboxes every week. They also create newspaper ads and inserts. I find...
How Do You React When You Hear The Word “Craft?”

How Do You React When You Hear The Word “Craft?”

I wonder how many people walking through the beer aisles at Trader Joe’s realize that when they pick up that six-pack of Lagunitas, the little craft brewer from just outside Petaluma, California, they’re picking up a Heineken product? Do you think someone who grabs a...
The Greatest Reward

The Greatest Reward

This year has been amazing for us here at Adcraft Labels. We started out the year by winning 21 awards at the 13th Annual Regional Print Excellence Awards held by the Printing Industries Association, Inc. of Southern California. The awards included four Best of...