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Instant Redeemable Coupons

High-Quality Instant Redeemable Coupons

Consumers love coupons. Overall, nearly 8 in 10 consumers are value-seeking shoppers. These “promotion-sensitive” consumers say they know sales, coupons, and deals. These coupon lovers reach across all generations, including Baby Boomers, Millennials, and Gen Xers. And it’s interesting to note that households with incomes of $100,000 or more are twice as likely to use coupons as those earning less than $35,000.

Research also shows that consumers make most of their purchasing decisions at the retail shelf. And most shoppers buy more than they had planned before entering the store. So, if you want to reach these customers and help build brand loyalty, an Instant Redeemable Coupon (IRC) may be what you’re looking for. These coupons give your products a strong advantage over the competition.


Instant Redeemable Coupons Bring Consumers Savings

Consumers enjoy finding their favorite products at discounted prices.  Instant Redeemable Coupons provide additional savings and redemptions right at the point of sale. These labels alert consumers to special offers, promotions, contests, and other important product information. Instant Redeemable Coupons (IRCs) bring attention to your product and can differentiate your product in a crowded retail shelf environment.

IRCs commonly contain three panels (front, back, and base) and are fixed together, creating a peel or “peel here” label.  All layers of the coupon can have full-color images, copy, variable data, or other print material. Printing can be applied to the face, back, and base label for a number of design possibilities.  IRCs are designed with a fixed clean tab, making removal simple and convenient for consumers.  The easily removable piece leaves behind no residue on the coupon.

IRCs can be printed with a white or clear base and on different-sized material. The adhesives used on Instant Redeemable Coupons can withstand refrigerated and freezer conditions. IRCs are the perfect labeling solution for the value-seeking shopper.

No Extra Shelf Space

The shelf space required for a point-of-purchase promotion is both costly and difficult to obtain. That’s what makes instant redeemable coupons (IRCs) so useful. Adcraft Labels’ IRCs go directly on the product and require no extra shelf space and no changes to your packaging design. We can print the coupons according to your standards and have on-site coupon-inserting equipment that inserts in-pack promotions into your packaging. These coupons are affixed to the product like labels that can fold out and become multi-page booklets.

Quality IRC Printing

Adcraft Labels’ in-house print specialists produce high-quality, customized, instant redeemable coupons. Whatever your marketing goals, we have on-site graphic designers and print technicians who can specify your coupons to ensure your coupons and labels meet our quality standards.

Adcraft Labels’ print specialists are committed to producing instant redeemable coupons (IRCs) that fully meet our client’s standards. Our personalized way of doing business allows us to really get to know your company to ensure that your brand’s image is maintained. We look forward to partnering with you to help get your sales booming.


We know there is a purpose and passion to what you do. Let our skilled staff get to work helping you build your brand!


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