Personal Care Products
Personal Care Product Packaging and Labels
The number of health and beauty products on retail shelves has never been more overwhelming. Getting your product noticed is harder than ever and separating your product from the competition is imperative. The professionals at Adcraft Labels will help you create a product that will capture the attention of your current and prospective customers. Whether your brand message is soft and organic or glamorous and shiny we can help you develop that eye-catching label or packaging that speaks to your target customer.
A full personal care product line may include both labels and flexible packaging. In most cases, various types of containers can be included under the label of “Personal Care Products.” Some labels may be printed for use on rigid containers such as jars, while others must be able to accommodate tubes and other types of flexible packaging. Each of these options uses different materials, that in turn, affect overall coloring.
Color management is especially critical for health and beauty products. It’s required to maintain your brand image across various types of containers. Some containers are clear and some contain textures. Others have unique shapes; still, others require special materials. Inks, by nature, are translucent and can be affected by the color of the container and even the color of the product inside the container. Understanding which materials and adhesives to use on each individual product is key. That’s why Adcraft Labels has its own in-house ink lab. In this way, we can help formulate the perfect solution for your product.