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Making Your Products Stand Out - Labels That Pop!


Stand out on the Shelf

During the average 30-minute shopping trip, consumers are exposed to over 20,000 different products. Thus you need to find a way to make your packaging stand out from all the rest. To increase shelf appeal your packaging must be unique, different, and truly eye-catching.

A recent study showed that the appeal of your product’s labels and packaging can trigger impulsive buying even in consumers with no intention of making a purchase. That’s because people subconsciously respond to visual stimuli. In fact, labels and packaging with eye-catching graphics and colors are as crucial to your financial success as is your product itself.

So, why are consumers attracted to one label but ignore another? According to Marketing and Branding Specialist Katie Lundin, four psychology-based design tips can improve your product’s labels and package design. These include:

  • Color
  • Shape
  • Texture
  • Typography

Adcraft Labels’ unique digital-flexo hybrid workflow, JetFlex Technology™, produces unparalleled color intensity while maintaining color-matching control over various label materials. Our JetFlex Technology™ also allows our award-winning designers and technicians to include shapes and textures within your label’s typography, ink, and paper. Imagine the possibilities.

How can your product stand out on the shelf?

It’s part science.

It’s part art.

It’s part technology.

Premier Embellishments

Studies show consumers are more likely to purchase a product on the store shelf that “catches their eye.” In fact, these studies have demonstrated that this factor outweighs promotions, coupons, product recommendations, and advertisements. At Adcraft Labels we have the knowledge, technical expertise, and experience to make your products catch the eye of the consumer. We will actually change the physical characteristics of your package or label to separate it from the other average, basic boring packages found on store shelves today.

JetFlex Technology™ – The Digital Flexo-Hybrid Workflow

Imagine integrating the best of flexography, digital, and screen-printing on one custom label. Now, imagine all of these capabilities on one press and executed in one pass.

With JetFlex Technology™, in one pass you can now integrate:

  • Traditional flexo embellishments
  • True Pantone colors
  • CMYK inks
  • Variable text and images
  • Texture and Tactile effects done as variable print
  • Ink densities as opaque as screen-printing

Visual & Tactile Effects

One way to differentiate one package from another is the creative use of varnishes. Most label manufacturers can apply a spot varnish to a package. What sets Adcraft apart from other label printers is our experience in combining gloss, matte, satin and soft touch varnishes and laminates to create a package that is not only visually appealing to your customer but also appeals to their sense touch. We know that there are slight variations in texture when using a laminate instead of a varnish. And, we know which application will work best for your product and your situation. But this goes way beyond varnish.

Eye-catching packaging in a retail store will often compel a shopper to make an impulse purchase in order to try the product. And what better way to catch a consumer’s attention that the use of cold foil. This process literally causes your packaging to shine. Any label manufacturer can apply a metallic foil to a label but Adcraft’s unique use of Cast & Cure™, custom tinted foils and holograms truly set us apart. Our knowledge and experience in knowing when and how to combine both varnishes and foil together on one label have produced award-winning results. But wait, there’s more.

The Neuroscience of Touch tells us that what we touch shapes what we feel. And what better way to encourage consumers to touch your product than through the use of embossing. Embossing the lettering or a particular area of a package or label will create both a tactile and visual experience for your customers. Most label manufacturers can emboss a paper label. What makes Adcraft unique is our ability to emboss on a variety of substrates including plastic. Add to the embossing, a textured varnish, and a custom tinted foil, all produced in-line, and you have a label the truly stands out.

Facestocks & Substrates

In addition to the techniques mentioned above imagine moving beyond the traditional use of paper and film facestocks. Think of how your label would “pop” if it were printed on metal, a stock that provides mirror-like reflectivity. Or appeal to your customer’s sense of touch by using Birch or Cherry Wood label material that has a surface with just enough hand-feel that you know it is real wood, but is smooth enough to be printed upon. Now add some of the label enhancing techniques mentioned above and you have a label with amazing shelf appeal.

Label Options

Research shows that at least a third of product decision-making is based on packaging. And learning new information about a product can quickly change buying behavior. This means that sometimes packaging, and the information contained on the packaging, can be just as important as the product inside.

Adcraft’s award-winning package design and production techniques can provide you with solutions that use the visual and tactile techniques mentioned above, along with the type of label that you need, to provide information that will educate and entice the consumer to purchase your product. Or you may provide information to the consumer through Augmented Reality. Adcraft has a number of ways to help you connect with consumers.

Maybe your packaging products are small and label space is limited but you need additional graphics and copy to comply with government regulations. Adcraft will produce Extended Content Labels that meet the needed requirements and we’ll apply the label enhancing techniques mentioned above, including varnishes and/or cold foils, to make your product visually appealing. Adcraft’s in-line, single-pass printing and finishing capabilities will ensure brand consistency, color matching on all panels, short lead times, and a reduction in your bottom line in addition to increasing your label’s shelf appeal.

Perhaps you’d like to introduce a bit of gamification to your product or you’d like appeal to consumers that are more price conscious. Then Adcraft will create Instant Redeemable Coupons for your product. These “peel here” labels alert consumers to special offers, promotions, and contests. And, by adding some of the label enhancing techniques mentioned above they’ll bring attention to your product and will differentiate it on a crowded retail shelf.

These are just a few of the many materials, techniques, and process that are available through Adcraft Labels. If you want your packaging to stand out from all the rest, if you want to increase the shelf appeal of your packaging, and if you truly want your product to “pop,” Adcraft Labels can help. For more information about our embellishments call (800) 892-1051.

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