Making Your Products Stand Out - Labels That Pop!
During the average 30-minute shopping trip, consumers are exposed to over 20,000 different products. Thus you need to find a way to make your packaging stand out from all the rest. To increase shelf appeal your packaging must be unique, different, and truly eye catching.
Studies show consumers are more likely to purchase a product on the store shelf that “catches their eye.” In fact, these studies have demonstrated that this factor outweighs promotions, coupons, product recommendations and advertisements. At Adcraft Labels we have the knowledge, technical expertise and experience to make your products catch the eye of the consumer. We will actually change the physical characteristics of your package or label to separate it from the other average, basic boring packages found on store shelves today.
Visual & Tactile Effects
One way to differentiate one package from another is the creative use of varnishes. Most label manufacturers can apply a spot varnish to a package. What sets Adcraft apart from other label printers is our experience in combining gloss, matte, satin and soft touch varnishes and laminates to create a package that is not only visually appealing to your customer but also appeals to their sense touch. We know that there are slight variations in texture when using a laminate instead of a varnish. And, we know which application will work best for your product and your situation. But this goes way beyond varnish.
Eye-catching packaging in a retail store will often compel a shopper to make an impulse purchase in order to try the product. And what better way to catch a consumer’s attention that the use of cold foil. This process literally causes your packaging to shine. Any label manufacture can apply a metallic foil to a label but Adcraft’s unique use of Cast & Cure™, custom tinted foils and holograms truly set us apart. Our knowledge and experience in knowing when and how to combine both varnishes and foil together on one label has produced award-winning results. But wait, there’s more.
The Neuroscience of Touch tells us that what we touch shapes what we feel. And what better way to encourage consumers to touch your product than through the use of embossing. Embossing the lettering or a particular area of a package or label will create both a tactile and visual experience for your customers. Most label manufacturers can emboss a paper label. What makes Adcraft unique is our ability to emboss on a variety of substrates including plastic. Add to the embossing, a textured varnish and a custom tinted foil, all produced in-line, and you have a label the truly stands out.
Facestocks & Substrates
In addition to the techniques mentioned above imagine moving beyond the traditional use of paper and film facestocks. Think of how your label would “pop” if it were printed on metal, a stock that provides mirror-like reflectivity. Or appeal to your customer’s sense of touch by using Birch or Cherry Wood label material that has a surface with just enough hand-feel that you know it is real wood, but is smooth enough to be printed upon. Now add some of the label enhancing techniques mentioned above and you have a label with amazing shelf appeal.
Research shows that at least a third of product decision-making is based on packaging. And learning new information about a product can quickly change buying behavior. This means that sometimes packaging, and the information contained on the packaging, can be just as important as the product inside.
Adcraft’s award winning package design and production techniques can provided you with solutions that use the visual and tactile techniques mentioned above along with the type of label that you need to provide information that will educate and entice the consumer to purchase your product.
Maybe your packaging products are small and label space is limited but you need additional graphics and copy to comply with government regulations. Adcraft will produce Extended Content Labels that meet the needed requirements and we’ll apply the label enhancing techniques mentioned above, including varnishes and/or cold foils, to make your product visually appealing. Adcraft’s in-line, single-pass printing and finishing capabilities will ensure brand consistency, color matching on all panels, short lead times, and a reduction in your bottom line in addition to increasing your label’s shelf appeal.
Perhaps you’d like to introduce a bit of gamification to your product or you’d like appeal to consumers that are more price conscious. Then Adcraft will create Instant Redeemable Coupons for your product. These “peel here” labels alert consumers to special offers, promotions, and contests. And, by adding some of the label enhancing techniques mentioned above they’ll bring attention to your product and will differentiate it on a crowded retail shelf.
These are just a few of the many materials, techniques and process that are available through Adcraft Labels. If you want your packaging to stand out from all the rest, if you want to increase the shelf appeal of your packaging, and if you truly want you product to “pop,” Adcraft Labels can help. For more information about our embellishments, please visit our website or call 1-800-892-1051.
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