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A Look Inside the Brain of the Consumer

A Look Inside the Brain of the Consumer

I was just reading the 2K16 Valassis® Coupon Intelligence Report. I’m sure you’re familiar with Valassis®. They’re the company that creates the coupon books that are placed in your mailbox every week. They also do newspaper ads and inserts. I find their report...
How Do You React When You Here The Word “Craft?”

How Do You React When You Here The Word “Craft?”

I wonder how many people walking through the beer aisles at Trader Joe’s realize that when they pick up that six-pack of Lagunitas, the little craft brewer from just outside Petaluma, California, they’re picking up a Heineken product? Do you think someone who grabs a...
The Greatest Reward

The Greatest Reward

This year has been amazing for us here at Adcraft Labels. We started out the year by winning 21 awards at the 13th Annual Regional Print Excellence Awards held by the Printing Industries Association, Inc. of Southern California. The awards included four Best of...
Lessons From The 2017 Manufacturing Leadership Summit

Lessons From The 2017 Manufacturing Leadership Summit

A few weeks ago I attended the 13th Annual Manufacturing Leadership Summit that was held at the Hyatt Regency Huntington Beach. This two-day summit proved to be a very informative experience for my colleagues and myself. It enriched us as individuals and as a company,...