3-D Pressure Sensitive Labels
3D Labels – Our 3-D Optical Depth Labels
3D labels is one of Adcraft’s most innovative and sought-after capabilities. Our state-of-the-art 3D label manufacturing facility can create a 3-D pressure sensitive label with a unique design and using the appropriate adhesives for any application you may need.
A study* in the Journal of Consumer Research found that “merely touching an object increases the feelings of ownership a person has for the object. This, in turn, results in a person being willing to pay more for most objects that they touch versus objects that they cannot touch.”
If you’re looking for a label solution that will cause consumers to reach out, pick up, and interact your product then you need look no further than Adcraft Labels’ 3-D pressure sensitive labels. This patented process creates a one-of-a-kind, multi-dimensional label that shows optical depth and movement right within the label.
Don’t confuse this label with a thick, non-bendable lenticular lens. This label actually looks inches deep yet is no thicker than a standard pressure sensitive label and can be used in high-speed, machine-applied applications.
Innovative 3D Labels: 3-D Optical Depth Labels
In addition to the illusion of depth, these 3-D pressure sensitive labels can create a floating effect in which graphics and images appear to be floating above the label. As the consumer holds your product in their hands they will actually move it back and forth and watch as the images float above the surface of the label.
These 3D labels can also be configured so that, as the product with the attached label is moved from side to side, the images appear and disappear. This will keep your customer engaged with your packaging and in turn with your product.
The study in the Journal of Consumer Research also found that if people have a positive or neutral response to touching an object, they are willing to pay more for it. Because the Adcraft 3D labels can incorporate movement into the design, the consumer will interact with your packaging in order to make the images move across the label. Creative use of this ability can incorporate a bit of gamification into the label and thus have a positive effect on the consumer.
These 3D labels can be printed using full array of colors that can change, move, disappear and reappear right before you eyes.
These 3D label design and printing capabilities are unique to Adcraft’s 3-D pressure sensitive labels and because this is a patented process, you won’t find these labels anywhere else. This also means that you will be able to differentiate your product packaging due to the fact not every brand will have access to this technology. Besides the engagement factor, imagine the security features that can be integrated into these 3-D pressure sensitive labels. Due to its unique features, this patented technology has far reaching use in brand authentication.
Adcraft Labels’ one-of-a-kind manufacturing facility can create a 3-D pressure sensitive label with a unique design and using the appropriate adhesives for any application you may need. If you’d like to encourage a consumer to pick up and interact with your product in a why that has never been possible before, talk with a member of our award winning team to see how 3-D pressure sensitive labels can become a part of your product packaging. For more information about our 3D optical depth labels and our range of other services, please email us or call 1-800-892-1051.
*University of Chicago Press Journals. “Buyer Beware: Touching Something In A Store Increases Perceived Ownership.” ScienceDaily. ScienceDaily, 31 March 2009.