Instant Redeemable Coupons
High-Quality Instant Redeemable Coupons
Consumers love coupons. Overall, nearly 8 in 10 consumers are value-seeking shoppers.(1) These “promotion sensitive” consumers say they are aware of sales, coupons and deals. These coupon lovers reach across all generations including Baby Boomers, Millennials and Gen Xers. And, it’s interesting to note that households with incomes of $100,000 or more are twice as likely to use coupons as those earning <$35,000.
Research also shows that consumers make most of their purchasing decisions at the retail shelf. And 50% of shoppers buy more than they had planned before entering the store. So, if you want to reach these customers and help build brand loyalty an Instant Redeemable Coupon (IRC) may be what you’re looking for. These coupons give your products a strong advantage over the competition.
Adcraft Labels’ in-house print specialists are adept at producing high-quality, customized instant redeemable coupons. Whatever your marketing goals may be, we have on-site graphic designers and print technicians who can specify your coupons in order to ensure your coupons and labels meet our quality standards.
Instant Redeemable Coupons Bring Consumers Savings
Consumers enjoy finding their favorite products at discounted prices. Instant Redeemable Coupons provide additional savings and redemptions right at the point of sale. These labels alert consumers to special offers, promotions, contests, and other important product information. Instant Redeemable Coupons (IRCs) bring attention to your product and can differentiate your product in a crowed retail shelf environment.
IRCs commonly contain three panels (front, back, and base) and are fixed together creating a peel or “peel here” label. All layers of the coupon can have full color images, copy, variable data, or other print material. Printing can be applied to the face, back, and base label for a number of design possibilities. IRCs are designed with a fixed clean tab making removal simple and convenient for consumers. The easy removable piece leaves behind no residue on the coupon.
IRC’s can be printed with a white or clear base and on different sized material. The adhesives used on Instant Redeemable Coupons can withstand refrigerated and freezer conditions. IRCs are the perfect labeling solution for the value-seeking shopper.
No Extra Shelf Space
The shelf space required for a point-of-purchase promotion is both costly and difficult to obtain. That’s what makes instant redeemable coupons (IRCs) so useful. Adcraft Labels’ IRCs go directly on the product and require no extra shelf space, and no changes to your packaging design. We can take care of printing the coupons according to your standards and we also have on-site coupon inserting equipment that inserts in-pack promotions into your packaging. These coupons affix to the product like labels that can fold out and become multi-page booklets.
Adcraft Labels’ print specialists are committed to producing instant redeemable coupons (IRCs) that fully meet our clients’ standards. Our personalized way of doing business allows us to really get to know your company, so that we can make sure that your brand’s image is maintained. We look forward to partnering with you to help get your sales booming. For more information about our instant redeemable coupons and our range of other services, please email us or call 1-800-892-1051.
(1) 2K14 Valassis® Shopper Marketing Report